A high-performance lead generation engine for the real estate sector. Designed a multi-step conversion funnel with automated follow-ups, integrated with local property data APIs to provide instant valuations.
The client's previous lead generation site was a slow, bloated WordPress install. It had a conversion rate of less than 2%, primarily because the mobile experience was sluggish and the forms were massive and intimidating. Sales teams were receiving low-quality leads, and the "Cost Per Acquisition" was becoming unsustainable.
We pivoted away from templates and built a high-performance "Conversion Engine."
The lead-to-opportunity conversion rate jumped by 40%. The "Cost Per Lead" dropped by 25% because the lightning-fast page speeds significantly improved the Quality Score on their paid advertising campaigns (Google Ads), making every click cheaper.
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